Football Atlas
← Back to siteFootball Atlas — Brand System
The single source of truth for the Football Atlas visual language: premium, social, sports-tech, match-day ready. Independent and unofficial by design.
Logo & Mark
Primary mark
On dark
Football Atlas
Lockup
App icon
Color
Midnight Navy
#0E1B33
Pitch Green
#14532D
Forest Black
#0B1210
Electric Lime
#C8F135
Lime Bright
#B9FF2E
Cream
#F7F5F0
Grey
#8A93A3
Coral (accent)
#FF6B4A
Typography — Space Grotesk
Display XLFind the game.
Display LGFind your people.
H1Your match-day map.
H2Where fans gather.
Body LGThe unofficial match-day companion for football fans.
BodyFind the best pub, see where supporters are gathering, bring the group.
Caption / eyebrowNow live
Buttons
Pills & Badges
Now liveMatch dayLive
A
B
C
D
+9
Venue Card
The Crown
Live0.3 mi · big screens · home end
A
B
C
D
+20
Olé Sports Bar
0.6 mi · away support welcome
A
B
C
D
+14
Voice
“Find the game. Find your people.”
“Your match-day map.”
“Where fans gather.”
“One link to bring the group.”
“Unofficial match-day companion for football fans.”